Category: Higher education

Presented by Lyndal Byford from AusSMC.

[youtube]https://www.youtube.com/watch?v=aHun58mz3vI[/youtube]

When to consider video production to maximise media coverage:

• Before paper is published (maybe under embargo)
• Explainers for breaking news
• Reaction to other science stories
• Unique/viral outputs from research.

In terms of supplying material to online publications and/or TV: Fairfax prefer to edit their own packages (i.e. supply raw footage); News.com.au will work with pre-edited packages; TV will record their own interviews, but like any b-roll that can be supplied. A feature story producer at the Daily Mail Australia, made a comment about a project with researchers from the University of Adelaide; one member of the team was filmed by the internal crew on campus; the other was self-filmed on location during a field trip in the outback. He made the remark that the DIY footage was the stronger material for their online audience. (This was a “native” advertising piece.) Also note the judicious use of Uni of Adelaide jumpers.

Breaking news explainer – “Thunderstorm asthma” example, with Prof Barry Marshall. Nice thumbnail, taken from environmental portrait rather than the video itself. Quick production, featuring the professor writing on a lab fridge! Note also the title Nobel Prize winner explains Thunderstorm Asthma, using all the expert authority available.

[youtube]https://www.youtube.com/watch?v=ajp6gTqMt6U[/youtube]

Reaction to other science stories – #chirpforligo This was a reaction post to the news from advanced Laser Interferometer Gravitational-Wave Observatory (LIGO) in the US that they had discovered evidence of Einstein’s gravitational waves. Featuring University of Melbourne astrophysicist Katie Mack, known on Twitter as @AstroKatie. Set off a viral meme.

[youtube]https://www.youtube.com/watch?v=JAHPW6MZZEE[/youtube]

Unique/viral outputs from research – Evaluating men’s dance moves. Psychologists at the University of Northumbria ran a study to evaluate the best dance moves by men — and then build 3D models illustrating “good” and “bad” dance moves.

[youtube]https://www.youtube.com/watch?v=2x7bMzDPDbs[/youtube]

Filming with phones

Behind the scenes

[youtube]https://www.youtube.com/watch?v=4RAI8phZDuE[/youtube]

Finished piece

[youtube]https://www.youtube.com/watch?v=f9_Xnr0Za1M[/youtube]