JP Morgan Chase & Co have created a video series with business “thought leaders” and published it on Axios.
[youtube]https://www.youtube.com/watch?v=wuH5ebeBxAU[/youtube]
[youtube]https://www.youtube.com/watch?v=ZSnoRC-c8fU[/youtube]
[youtube]https://www.youtube.com/watch?v=xsc8SWDMnhQ[/youtube]
Relevance has published a post on a Canadian business school, the Sauder School of Business (of the University of British Columbia) on that used a “brand journalism”, or content marketing approach to their latest campaign. Seems like it worked.
Andrew Careaga’s post argues that content marketing works well for higher ed if we don’t forget the needs of the audience.