{"id":1365,"date":"2017-07-17T12:05:29","date_gmt":"2017-07-17T01:05:29","guid":{"rendered":"http:\/\/www.menogue.com\/evan\/blog\/?p=1365"},"modified":"2017-07-17T12:05:29","modified_gmt":"2017-07-17T01:05:29","slug":"australian-science-media-centre-video-for-scientists","status":"publish","type":"post","link":"https:\/\/menogue.com\/evan\/blog\/index.php\/2017\/07\/17\/australian-science-media-centre-video-for-scientists\/","title":{"rendered":"Australian Science Media Centre &#8211; video for scientists"},"content":{"rendered":"<p>Presented by Lyndal Byford from AusSMC.<\/p>\n<p>[youtube]https:\/\/www.youtube.com\/watch?v=aHun58mz3vI[\/youtube]<\/p>\n<p>When to consider video production to maximise media coverage:<\/p>\n<ul>\n<li>Before paper is published (maybe under embargo)<\/li>\n<li>Explainers for breaking news<\/li>\n<li>Reaction to other science stories<\/li>\n<li>Unique\/viral outputs from research.<\/li>\n<\/ul>\n<p>In terms of supplying material to online publications and\/or TV: Fairfax prefer to edit their own packages (i.e. supply raw footage); News.com.au will work with pre-edited packages; TV will record their own interviews, but like any b-roll that can be supplied. A feature story producer at the Daily Mail Australia, made a comment about <a href=\"http:\/\/www.dailytelegraph.com.au\/news\/special-features\/in-depth\/university-of-adelaide-feature\/news-story\/fb735db31aa665cfe49a4c31b5b17142\">a project with researchers from the University of Adelaide<\/a>; one member of the team was filmed by the internal crew on campus; the other was self-filmed on location during a field trip in the outback. He made the remark that the DIY footage was the stronger material for their online audience. (This was a &#8220;native&#8221; advertising piece.) Also note the judicious use of Uni of Adelaide jumpers.<\/p>\n<p><strong>Breaking news explainer<\/strong> &#8211; &#8220;Thunderstorm asthma&#8221; example, with Prof Barry Marshall. Nice thumbnail, taken from environmental portrait rather than the video itself. Quick production, featuring the professor writing on a lab fridge! Note also the title <em>Nobel Prize winner explains Thunderstorm Asthma<\/em>, using all the expert authority available.<\/p>\n<p>[youtube]https:\/\/www.youtube.com\/watch?v=ajp6gTqMt6U[\/youtube]<\/p>\n<p><strong>Reaction to other science stories<\/strong> &#8211; #chirpforligo This was a reaction post to the news from\u00a0advanced Laser Interferometer Gravitational-Wave Observatory (LIGO) in the US that they had discovered evidence of Einstein&#8217;s gravitational waves.\u00a0Featuring University of Melbourne astrophysicist Katie Mack, known on Twitter as @AstroKatie. Set off a viral meme.<\/p>\n<p>[youtube]https:\/\/www.youtube.com\/watch?v=JAHPW6MZZEE[\/youtube]<\/p>\n<p><strong>Unique\/viral outputs from research\u00a0<\/strong>&#8211; Evaluating men&#8217;s dance moves. <a href=\"https:\/\/www.theguardian.com\/science\/2010\/sep\/08\/psychologists-killer-dance-moves-men\">Psychologists at the University of Northumbria ran a study to evaluate the best dance moves by men<\/a> &#8212; and then build 3D models illustrating &#8220;good&#8221; and &#8220;bad&#8221; dance moves.<\/p>\n<p>[youtube]https:\/\/www.youtube.com\/watch?v=2x7bMzDPDbs[\/youtube]<\/p>\n<p><strong>Filming with phones<\/strong><\/p>\n<p>Behind the scenes<\/p>\n<p>[youtube]https:\/\/www.youtube.com\/watch?v=4RAI8phZDuE[\/youtube]<\/p>\n<p>Finished piece<\/p>\n<p>[youtube]https:\/\/www.youtube.com\/watch?v=f9_Xnr0Za1M[\/youtube]<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Presented by Lyndal Byford from AusSMC. [youtube]https:\/\/www.youtube.com\/watch?v=aHun58mz3vI[\/youtube] When to consider video production to maximise media coverage: Before paper is published (maybe under embargo) Explainers for breaking news Reaction to other science stories Unique\/viral outputs from research. In terms of supplying material to online publications and\/or TV: Fairfax prefer to edit their own packages (i.e. supply [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,14],"tags":[150,151],"class_list":["post-1365","post","type-post","status-publish","format-standard","hentry","category-higher-education","category-video","tag-rd","tag-research"],"_links":{"self":[{"href":"https:\/\/menogue.com\/evan\/blog\/index.php\/wp-json\/wp\/v2\/posts\/1365","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/menogue.com\/evan\/blog\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/menogue.com\/evan\/blog\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/menogue.com\/evan\/blog\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/menogue.com\/evan\/blog\/index.php\/wp-json\/wp\/v2\/comments?post=1365"}],"version-history":[{"count":0,"href":"https:\/\/menogue.com\/evan\/blog\/index.php\/wp-json\/wp\/v2\/posts\/1365\/revisions"}],"wp:attachment":[{"href":"https:\/\/menogue.com\/evan\/blog\/index.php\/wp-json\/wp\/v2\/media?parent=1365"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/menogue.com\/evan\/blog\/index.php\/wp-json\/wp\/v2\/categories?post=1365"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/menogue.com\/evan\/blog\/index.php\/wp-json\/wp\/v2\/tags?post=1365"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}