{"id":1490,"date":"2018-06-27T12:28:55","date_gmt":"2018-06-27T01:28:55","guid":{"rendered":"http:\/\/www.menogue.com\/evan\/blog\/?p=1490"},"modified":"2018-06-27T12:28:55","modified_gmt":"2018-06-27T01:28:55","slug":"olgivys-thoughts-on-why-pre-roll-ads-dont-work","status":"publish","type":"post","link":"https:\/\/menogue.com\/evan\/blog\/index.php\/2018\/06\/27\/olgivys-thoughts-on-why-pre-roll-ads-dont-work\/","title":{"rendered":"Olgivy&#8217;s thoughts on why pre-roll ads don&#8217;t work"},"content":{"rendered":"<p><a href=\"https:\/\/www.slideshare.net\/OgilvyWW\/7-lessons-from-established-online-video-viewers-95527793\">7 Lessons from Established Online Video Viewers\u00a0<\/a><\/p>\n<p><a href=\"https:\/\/www.ogilvy.com\/feed\/7-lessons-from-established-online-video-viewers\/\">https:\/\/www.ogilvy.com\/feed\/7-lessons-from-established-online-video-viewers\/<\/a><\/p>\n<p>Also a short summary video. (Good for PD video format ideas.)<\/p>\n<p>[youtube]https:\/\/www.youtube.com\/watch?v=I0zsERJKyVY[\/youtube]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>7 Lessons from Established Online Video Viewers\u00a0 https:\/\/www.ogilvy.com\/feed\/7-lessons-from-established-online-video-viewers\/ Also a short summary video. (Good for PD video format ideas.) [youtube]https:\/\/www.youtube.com\/watch?v=I0zsERJKyVY[\/youtube]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[18],"class_list":["post-1490","post","type-post","status-publish","format-standard","hentry","category-video","tag-ads"],"_links":{"self":[{"href":"https:\/\/menogue.com\/evan\/blog\/index.php\/wp-json\/wp\/v2\/posts\/1490","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/menogue.com\/evan\/blog\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/menogue.com\/evan\/blog\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/menogue.com\/evan\/blog\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/menogue.com\/evan\/blog\/index.php\/wp-json\/wp\/v2\/comments?post=1490"}],"version-history":[{"count":0,"href":"https:\/\/menogue.com\/evan\/blog\/index.php\/wp-json\/wp\/v2\/posts\/1490\/revisions"}],"wp:attachment":[{"href":"https:\/\/menogue.com\/evan\/blog\/index.php\/wp-json\/wp\/v2\/media?parent=1490"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/menogue.com\/evan\/blog\/index.php\/wp-json\/wp\/v2\/categories?post=1490"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/menogue.com\/evan\/blog\/index.php\/wp-json\/wp\/v2\/tags?post=1490"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}