Interesting play by McDonalds Canada using social media to “clarify” and be “transparent” about their company and products. Nice use of YouTube partner channel and links off to custom site and social sharing controls. The videos are “handmade” with DSLRs (or similar) and the style looks like most of the “indie” produced stuff on the internet e.g. lazy focus, handheld, practical light, talent talking to camera — you really want to believe it. Note that comments have been disabled on the YouTube clips — good idea?<\/p>\n
http:\/\/www.youtube.com\/user\/McDonaldsCanada<\/a> [youtube]http:\/\/www.youtube.com\/watch?v=CNNs3mP_V2M[\/youtube]<\/p>\n","protected":false},"excerpt":{"rendered":" Interesting play by McDonalds Canada using social media to “clarify” and be “transparent” about their company and products. Nice use of YouTube partner channel and links off to custom site and social sharing controls. The videos are “handmade” with DSLRs (or similar) and the style looks like most of the “indie” produced stuff on the […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,14,15],"tags":[],"class_list":["post-339","post","type-post","status-publish","format-standard","hentry","category-social-media","category-video","category-web"],"_links":{"self":[{"href":"https:\/\/menogue.com\/evan\/blog\/index.php\/wp-json\/wp\/v2\/posts\/339","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/menogue.com\/evan\/blog\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/menogue.com\/evan\/blog\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/menogue.com\/evan\/blog\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/menogue.com\/evan\/blog\/index.php\/wp-json\/wp\/v2\/comments?post=339"}],"version-history":[{"count":0,"href":"https:\/\/menogue.com\/evan\/blog\/index.php\/wp-json\/wp\/v2\/posts\/339\/revisions"}],"wp:attachment":[{"href":"https:\/\/menogue.com\/evan\/blog\/index.php\/wp-json\/wp\/v2\/media?parent=339"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/menogue.com\/evan\/blog\/index.php\/wp-json\/wp\/v2\/categories?post=339"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/menogue.com\/evan\/blog\/index.php\/wp-json\/wp\/v2\/tags?post=339"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nhttp:\/\/yourquestions.mcdonalds.ca\/
\n<\/a>
\n[youtube]http:\/\/www.youtube.com\/watch?v=rcu4Bj3xEyI[\/youtube]<\/p>\n