{"id":418,"date":"2012-11-22T11:18:17","date_gmt":"2012-11-22T00:18:17","guid":{"rendered":"http:\/\/www.menogue.com\/evan\/blog\/?p=418"},"modified":"2012-11-22T11:18:17","modified_gmt":"2012-11-22T00:18:17","slug":"metro-trains-dumb-ways-to-die","status":"publish","type":"post","link":"https:\/\/menogue.com\/evan\/blog\/index.php\/2012\/11\/22\/metro-trains-dumb-ways-to-die\/","title":{"rendered":"Metro trains: Dumb ways to die"},"content":{"rendered":"<div style=\"color: #000000; font-family: Calibri, sans-serif; font-size: 14px; line-height: normal;\">[youtube]http:\/\/www.youtube.com\/watch?v=IJNR2EpS0jw[\/youtube]<\/div>\n<div style=\"color: #000000; font-family: Calibri, sans-serif; font-size: 14px; line-height: normal;\">Nice to see a conservative organisation get a voice &#8212; for once it looked like the creatives had the final say. But as Russel Howcroft from Gruen would say &#8220;it is effective in changing the behaviour of the target audience?&#8221; Hard to say&#8230; but look at those views!<\/div>\n<div style=\"color: #000000; font-family: Calibri, sans-serif; font-size: 14px; line-height: normal;\">Great to see them capitalising on social with the tumblr animated GIFs and linking to the song on iTunes etc.<\/div>\n<div style=\"color: #000000; font-family: Calibri, sans-serif; font-size: 14px; line-height: normal;\">Now all they need to do is to figure out how to stop the kids train surfing in Melbourne&#8230;. \ud83d\ude09<\/div>\n","protected":false},"excerpt":{"rendered":"<p>[youtube]http:\/\/www.youtube.com\/watch?v=IJNR2EpS0jw[\/youtube] Nice to see a conservative organisation get a voice &#8212; for once it looked like the creatives had the final say. But as Russel Howcroft from Gruen would say &#8220;it is effective in changing the behaviour of the target audience?&#8221; Hard to say&#8230; but look at those views! Great to see them capitalising on [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,14],"tags":[193],"class_list":["post-418","post","type-post","status-publish","format-standard","hentry","category-social-media","category-video","tag-viral"],"_links":{"self":[{"href":"https:\/\/menogue.com\/evan\/blog\/index.php\/wp-json\/wp\/v2\/posts\/418","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/menogue.com\/evan\/blog\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/menogue.com\/evan\/blog\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/menogue.com\/evan\/blog\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/menogue.com\/evan\/blog\/index.php\/wp-json\/wp\/v2\/comments?post=418"}],"version-history":[{"count":0,"href":"https:\/\/menogue.com\/evan\/blog\/index.php\/wp-json\/wp\/v2\/posts\/418\/revisions"}],"wp:attachment":[{"href":"https:\/\/menogue.com\/evan\/blog\/index.php\/wp-json\/wp\/v2\/media?parent=418"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/menogue.com\/evan\/blog\/index.php\/wp-json\/wp\/v2\/categories?post=418"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/menogue.com\/evan\/blog\/index.php\/wp-json\/wp\/v2\/tags?post=418"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}