{"id":794,"date":"2014-03-06T12:28:24","date_gmt":"2014-03-06T01:28:24","guid":{"rendered":"http:\/\/www.menogue.com\/evan\/blog\/?p=794"},"modified":"2014-03-06T12:28:24","modified_gmt":"2014-03-06T01:28:24","slug":"apple-taking-stories-to-the-front-page","status":"publish","type":"post","link":"https:\/\/menogue.com\/evan\/blog\/index.php\/2014\/03\/06\/apple-taking-stories-to-the-front-page\/","title":{"rendered":"Apple taking &#8220;stories&#8221; to the front page"},"content":{"rendered":"<p>Apple has embraced the move to corporate storytelling in a big way by putting their &#8220;<a href=\"http:\/\/www.apple.com\/au\/your-verse\/#video-your-verse\">What will your verse be?<\/a>&#8221; campaign <a href=\"http:\/\/www.apple.com\/au\/\">front and centre<\/a> on their homepage.<\/p>\n<p>Note that the experience starts with a 1min duration video, then allows the visitor to choose a story that captures their interest.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple has embraced the move to corporate storytelling in a big way by putting their &#8220;What will your verse be?&#8221; campaign front and centre on their homepage. Note that the experience starts with a 1min duration video, then allows the visitor to choose a story that captures their interest.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,15],"tags":[],"class_list":["post-794","post","type-post","status-publish","format-standard","hentry","category-video","category-web"],"_links":{"self":[{"href":"https:\/\/menogue.com\/evan\/blog\/index.php\/wp-json\/wp\/v2\/posts\/794","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/menogue.com\/evan\/blog\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/menogue.com\/evan\/blog\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/menogue.com\/evan\/blog\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/menogue.com\/evan\/blog\/index.php\/wp-json\/wp\/v2\/comments?post=794"}],"version-history":[{"count":0,"href":"https:\/\/menogue.com\/evan\/blog\/index.php\/wp-json\/wp\/v2\/posts\/794\/revisions"}],"wp:attachment":[{"href":"https:\/\/menogue.com\/evan\/blog\/index.php\/wp-json\/wp\/v2\/media?parent=794"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/menogue.com\/evan\/blog\/index.php\/wp-json\/wp\/v2\/categories?post=794"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/menogue.com\/evan\/blog\/index.php\/wp-json\/wp\/v2\/tags?post=794"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}