[youtube]http://www.youtube.com/watch?v=IJNR2EpS0jw[/youtube]
Nice to see a conservative organisation get a voice — for once it looked like the creatives had the final say. But as Russel Howcroft from Gruen would say “it is effective in changing the behaviour of the target audience?” Hard to say… but look at those views!
Great to see them capitalising on social with the tumblr animated GIFs and linking to the song on iTunes etc.
Now all they need to do is to figure out how to stop the kids train surfing in Melbourne…. 😉
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