Many charities and non-profits are using QR codes in their direct mail letters to link to online video testimonials or other promos. This is the one that SIDS & Kids promoted recently. Curious that the video production company took over the URL, rather than the organisation’s website (or YouTube).
Nice enough production, but I was hoping for a more personal, emotive story since the flyer landed on my kitchen table. The narrated voice-over doesn’t help. It feels like the clip is trying to do too many things at once.
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