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Olgivy’s thoughts on why pre-roll ads don’t work

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Evan Menogue

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7 Lessons from Established Online Video Viewers 

https://www.ogilvy.com/feed/7-lessons-from-established-online-video-viewers/

Also a short summary video. (Good for PD video format ideas.)

[youtube]https://www.youtube.com/watch?v=I0zsERJKyVY[/youtube]

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