Totem consulted with Study Queensland to produce a web-series that promotes university study in Queensland to international students.
[youtube]https://www.youtube.com/watch?v=8JD4Ctc3gTE[/youtube]
Category: Social media
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Study with Jess – pure YouTube
This is what a optimised YouTube channel looks like. Study with Jess, a Deakin alumna from 2014, rapidly garnering a good audience with her work.
[youtube]https://www.youtube.com/watch?v=6odItDlW8zI[/youtube] -
Tubular insights on Facebook video for 2016-17
Useful summary of some of the points of difference between native Facebook video and YouTube and the strategies required for exploiting the benefits of both.
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YouTube supports HDR video
Albeit, on a limited range of playback devices…
https://youtube.googleblog.com/2016/11/true-colors-adding-support-for-hdr.html
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Evolution of autoplay – Nieman Journalism Lab 2016 commentary
A short piece by Tim Carmody about how the role of autoplay will be changing in the presentation of video content.
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Tips for publishing video to Facebook
ReelSEO has a useful article providing some tips for publishing native Facebook video and how to work with the analytics available.
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Why video marketing is about the audience (duh!)
ReelSEO points to a recent Ogilvy & Mather study (in a collection of “Red Papers”) on the change to advertising that social media brings to the campaigns and marketing strategy. They reflect on how it applies to online video marketing.
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Scoble’s tips on Facebook
Robert Scoble has suggested a useful collection of tips about not sucking at Facebook.
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YouTube adds “Cards”
Yep, annotations that work on mobile devices too. Still not sure if they generate many more views for us though. via YouTube Creator Blog