VHX is an interesting build-on YouTube and Vimeo to allow for social viewing and direct-to-audience sales of projects. They’ve added an API, which can be used to do weird things: Showme x non-stop
Category: Social media
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Metro trains: Dumb ways to die
[youtube]http://www.youtube.com/watch?v=IJNR2EpS0jw[/youtube]Nice to see a conservative organisation get a voice — for once it looked like the creatives had the final say. But as Russel Howcroft from Gruen would say “it is effective in changing the behaviour of the target audience?” Hard to say… but look at those views!Great to see them capitalising on social with the tumblr animated GIFs and linking to the song on iTunes etc.Now all they need to do is to figure out how to stop the kids train surfing in Melbourne…. 😉 -
US College e-expectations
Seth Odell on Higher Ed Live reviews and analyses the latest Noel-Levitz E-expectations report.
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Nirvan Mullick “Caine’s Arcade” creator shares the experience
YouTube has published 5-questions with the creator of “Caine’s Arcade” about how the video came about, and the follow up work since it went viral. The last question is the most interesting/pertinent, e.g. long videos are ok, provided the story is strong.
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SBS Harvest: Bentley community garden transmedia project
SBS released the first episode of Harvest — interesting delivery — all through Facebook. Good to check out a local, low budget transmedia project.
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Are we engaging too much?
Mike Phillips suggests that some brands don’t know when to stop posting to social media, and in the process are diluting their effectiveness. Less is more?!
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How to write a transmedia production bible
Gary Hayes for Screen Australia has written a comprehensive guide to the specific details needed in a transmedia production bible.
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McDonalds Canada social media campaign
Interesting play by McDonalds Canada using social media to “clarify” and be “transparent” about their company and products. Nice use of YouTube partner channel and links off to custom site and social sharing controls. The videos are “handmade” with DSLRs (or similar) and the style looks like most of the “indie” produced stuff on the internet e.g. lazy focus, handheld, practical light, talent talking to camera — you really want to believe it. Note that comments have been disabled on the YouTube clips — good idea?
http://www.youtube.com/user/McDonaldsCanada
http://yourquestions.mcdonalds.ca/
[youtube]http://www.youtube.com/watch?v=rcu4Bj3xEyI[/youtube][youtube]http://www.youtube.com/watch?v=CNNs3mP_V2M[/youtube]
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Streams, walls and feeds
Neilsen Norman Group have published a report on design guidelines for improving notifications, messages, and alerts sent through social networks and RSS. Could be useful for us to improve our social media postings.
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Central Institute’s viral – It’s a snap!
Excellent play by Central Institute’s marketing people — hire some local web comedians and give them enough space to do their thing. Not sure if this has broadcast on TV, looks like it’s web only. They get the instant audience of Henry & Aaron, plus the rest of the internet (peaking on Reddit and featured on Devour).
[youtube]http://www.youtube.com/watch?v=4Am7oKBD3PU[/youtube]